The Neuroscience of Angry Birds

WPP Stream Europe 2024 IGNITE Talk

Last week, I returned from WPP Stream in Greece.

WPP truly knows how to host an exceptional event, bringing together some of the world’s top marketing leaders.

I’ve come to appreciate the power of the Ignite format for conveying ideas: 15 slides that auto-advance every 15 seconds, totaling about 3 minutes. More and more, I find myself using this framework for presenting ideas in general.

If you haven’t heard me explain the neuroscience behind video games like Angry Birds, here it is in Ignite format, recorded live on stage at WPP Stream Europe 2024.