Announcing the Most Important Game I’ve Ever Launched

Diabetes Onboarding Is The Worst – So We Fixed It

Level One launches April 29th in the App Store and Google Play

My middle daughter was diagnosed with Type 1 Diabetes when she was 5. The onboarding experience was absolutely brutal and unforgiving (I documented some of it here).

On Friday your life is normal. 24 hours later, you’re a full-time pancreas – responsible for injecting precise doses of a lethal drug (insulin) into my daughter a dozen times a day.

It took me and my wife a year to understand how to manage this disease (through trial and error on our own kid). I’m a Stanford-trained computer engineer and my wife is a pediatrician. We’re the diabetes dream-team. I don’t know how everyone else handles it (turns out many do not: for underserved communities, it’s a death sentence – dialysis and blindness in your mid-30’s.)

…So we fixed it.

Next week, Level Ex is launching Level One – a mobile, casual videogame that trains your brain to manage diabetes in hours instead of months (or years). It’s gorgeous and it’s fun – probably the best showcase of using videogame design to help teach people how to manage a disease.

60 bite-size levels that teach you everything – carb counting, insulin dosing, managing ketones, everything. We’ve been testing it with hundreds of endocrinologists, parents, school nurses, and the response has been “Release this now!!! What are you waiting for?!”

What can you do to help?

Get the word out! Share the trailer, the website, this blog post.

Know anyone with T1D or touched by T1D? Share the game’s website with them!

If you’re in the games industry – highlight this game as an example of how real game design can solve some serious problems, and how the industry can expand its impact outside of pure entertainment!